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Mobike to Release Custom Bike Promoting CCTV 2 Documentary 'My Country Is Great'

TechWeb, 8/11/17

Beijing-based dockless shared bicycle operator Mobike Technology has partnered with China Central Television's economy-focused station CCTV2 in a nationwide release of a custom bicycle promoting CCTV2's upcoming new documentary "Lihai Le Wo De Guo" (literally "My Country Is Great").

The custom bike retains Mobike's classic appearance and orange-and-silver color scheme with the words "My Country Is Great" painted on the body of the bike.

The documentary, set to premiere in September, is a large-scale, crowdsourced documentary, recording the development of China through the point of view of everyday people. With the launch of the custom bike, Mobike hopes to attract more users to submit content for the program.

The first batch of custom bikes has already been deployed for use in cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, with plans for deployment in over 150 cities nationwide for a total of over 300,000 bicycles.

Editor's Note: For more information on this topic, please see "Mobike Launches Custom Bike Featuring Online Retailer Yihaodian's Logo," MD 7/13/17 and "Mobike Launches Custom Bike Promoting Variety TV Show in Changsha," MD 7/18/17 issues.

Keywords: mobile application wireless CCTV Mobike bicycle sharing marketing


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