Morgan Stanley, China Merchants Bank, China Securities Co., and Chinese microblogging platform Weibo (Nasdaq: WB) have made a strategic investment in Beijing-based social media marketing firm Tianxiaxiu Technology (InMyShow Inc.) The RMB 600 mln investment covers both Series C and Series C+ rounds.
InMyShow has three main business lines: S.M.A.R.T., WEIQ, and Kelaorui.
S.M.A.R.T. provides social networking solutions for brand owners, including how to set up an official account on Tencent's (0700.HK) WeChat mobile messaging app or on Weibo, and how to interact with followers and schedule promotions.
WEIQ is an independent media advertising exchange platform available through a PC client or mobile app. WEIQ provides ad placement, brand exposure, and app promotion services for app developers, brand advertisers, and small- and mid-sized e-commerce businesses.
Kelaorui is operated by Beijing Xinsan Youxiu Technology, a joint venture established in 2014 between Weibo, internet services and security software provider Qihoo 360, Alibaba Group's (NYSE: BABA) UCWeb subsidiary, and InMyShow. Kelaorui primarily performs independent media value ranking and copyright management, which includes the trading and protection of copyrights on independent media content.
InMyShow also has a joint venture with Shanghai-based online and mobile audio sharing platform Ximalaya called Xihe Culture Communication, which specializes in generating revenue for audio files. InMyShow also markets interactive video content through a JV with mobile live video app Inke.
InMyShow Inc. was founded by Li Meng in 2009 and won USD 4 mln in Series A funding from Weibo parent Sina (Nasdaq: SINA) and SAIF Partners. InMyShow completed USD 12 mln in Series B funding in early 2013 from Sina, SAIF Partners, and JAFCO Asia.