Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Tmall Launches RMB 10 Bln Brand Investment Plan for Singles Day, 8/15/17

Alibaba Group's (NYSE: BABA) B2C e-commerce site Tmall has announced a "Double Hundred" investment plan worth RMB 10 bln at a recent partners event in Beijing. Tmall plans to help at least 100 brands create a customized November Singles Day promotion each year.

A series of strategies will be put into place to build the relationship between brands and consumers as part of the comprehensive upgrade for "Tmall Super Brand Day." One such strategy is a partnership with Chinese microblogging platform Weibo (Nasdaq: WB) which will soon launch an all new channel called "You Wu Zhi," which will feature consumption-related posts from online celebrities.

Tmall is also working on an online to offline new retail plan which will look to offer brands with offline retail support by integrating retail businesses such as Suning (002024.SZ), Intime Retail (Group), Sanjiang Shopping Club (601116.SH), Shanghai Bailian Group (600827.SH), and Hema Xiansheng.

Keywords: e-commerce Internet B2C Alibaba Group Tmall Singles Day BABA marketing B2C


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports