Beijing-based Shenshi Dianmo, operator of online and mobile 3C consumer electronics rental platform Neisha.cc, has won RMB 8-digit Series A funding led by Jingke Venture Capital, and with participation from Onroad Capital and Harmony Investment Management.
Neisha.cc provides individuals with rental services for electronic equipment such as cameras, drones, and smart devices. Users can also entrust their computers, communications devices, and consumer electronics to Neisha.cc to rent out. Currently, third-party items and self-operated items each account for about half of the available rental items, but self-operated rentals from Neisha.cc are more focused on new products or popular items.
Neisha.cc has established partnerships with internet companies Ant Financial and JD.com (Nasdaq: JD) for user acquisition, revealed Neisha.cc CEO Yang Wei. In April, Neisha.cc's registered user base was less than 100,000, but has now grown to 7 mln.
Shenshi Dianmo previously won angel funding from investor Mike Cai and seed funding from Ones Ventures.
Editor's Note: For more information on this topic, please see "Travel and Leisure Equipment P2P Rental Platform 'Neisha.cc' Raises Funding," MD 6/29/16 issue.