Shenzhen-based Tanyuanzi Technology, operator of apparel and accessories m-commerce platform See, recently announced completion of USD 8-digit Series C funding led by Chinese internet conglomerate Tencent (0700.HK).
See helps independent media operators operating through WeChat public accounts to monetize their follower resources by providing technology, supply chain, product selection, and pre- and post-sale e-commerce service support, to offer applet-based e-commerce services within the WeChat ecosystem.
See uses public account independent media operators to generate traffic, and also offers e-commerce services directly through an applet interface. It also uses content services and community operations to develop profiles and categories for users from different independent media operators, to improve product matching.
Currently, approximately 50% of traffic to the See e-commerce platform comes from public accounts and 40% of users access the platform directly through its applet interface. Monthly platform order volume exceeds 1 mln orders.
See currently has partnerships with more than 1,000 brands offering more than 4,000 product SKUs, including beauty products, furniture, snacks, and fashion items. It also partners with more than 4,000 public accounts reaching a total of more than 40 mln followers.
Editor's Note: For more background on Tanyuanzi Technology, please see Apparel and Accessories M-commerce App 'See' Raises USD 8-digit Series B, MD 2/16/17 issue, and Apparel and Accessories M-commerce App 'See' Secures USD 7-digit Series A, MD 10/19/15 issue.