Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Apparel Cross-border M-commerce App 'Look' Wins USD 22 Mln Series A, 3/20/18

Beijing-based Yanzhi Youwu Technology, developer of apparel cross-border m-commerce app Look, has completed USD 22 mln in Series A funding, jointly led by Granite Global Ventures and Fengshion Capital, with participation from Ceyuan Ventures, Buttonwood Capital Management, and Zhengcheng Capital.

Look will assist upper and mid-level key opinion leaders (KOL) to use the e-commerce platform format for content monetization. Popular bloggers will be responsible for content, while Look will provide back-end e-commerce functionality (supporting H5 and applets). In addition, Look will provide pre-sale and after-sale services.

Once Look is positioned with upper level KOLs, it will begin expanding to mid-level accounts. Currently, Look has partnerships with 500 official accounts on Tencent's (0700.HK) WeChat mobile messaging app. In terms of blogging content, Look has also begun branching out from fashion life to beauty, dining, romance, and lifestyle. Average per customer order has also decreased from RMB 2,000 in the early stages to about RMB 600-800.

Look will also offer an agency operation model to some mid-level accounts, which only need to provide the portal, and Look's team will handle all the specifics of content generation and product matching.

Editor's Note: For more information on this topic, please see Apparel Cross-border M-commerce App 'Look' Raises RMB 30 Mln Pre-A Funding, MD 6/15/17 issue.

Keywords: Look app Zhengcheng Capital VC cross-border e-commerce m-commerce funding wireless Ceyuan Ventures Series A Buttonwood Yanzhi Youwu Fengshion GGV Capital


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports