Beijing-based Qimeng Education and Technology, operator of mobile infant English-learning service Baby English, recently announced completion of RMB 150 mln in Series B funding led by Chinese internet conglomerate Tencent (0700.HK) with participation by Series A investor Matrix Partners China. Li Hongmei, founder and CEO of Baby English, said that funds will be used for product upgrades, user experience improvements, and brand marketing.
Baby English was established in January 2016 and has served more than 1.5 mln Chinese family users. The service, accessible via both a stand-alone app and a public account on Tencent's (0700.HK) WeChat mobile messaging platform, uses an online audio and video-based instruction model and focuses on serving families with children between 0 and 6 years old. Courses are tailored to the cognitive development characteristics of infants at different ages and are organized into 12 grades. Subject matter covers 16 application scenarios such as family, playground, zoo, and shop scenarios. For young infants, online courses are also accompanied with offline educational tools such as photo albums and picture books.
In November 2016, Baby English completed angel funding from Hike Capital, followed, in May 2017, by Series A funding led by Matrix Partners China.