Suning Yigou App Launches Short Video Content E-commerce Platform

P5w.net, 7/27/18

Hou Enlong, president at Chinese consumer electronics and home appliance retailer Suning.com (002024.SZ), recently announced that the company is launching a new short video content e-commerce platform called Touhao Maijia. The platform can be accessed through an entry point on the home page of the Suning.com mobile app. It features a stream of short video content highlighting different products every day and provides a channel for sellers to create customized videos for their products.

Suning.com said that it will develop an online talent matrix for Touhao Maijia including multi-channel network operators, professional media, Internet celebrities, and key opinion leaders in different domains. A source close to the matter said that the company plans to invite many leading content operators from platforms such as overseas travel and shopping SNS app Xiaohongshu, short music video sharing app Douyin, and microblogging platform Weibo (Nasdaq: WB) to join the Touhao Maijia platform.

Keywords: video shopping Touhao Maijia m-commerce wireless Suning.com 002024.SZ Suning Yigou Hou Enlong mobile short video

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