China Issues Draft Regulations on Audio-Visual Programming for Minors
Sina Tech, 8/27/18
China's National Radio and Television Administration (NRTA) recently issued a notice seeking public opinion on a regulatory draft concerning audio-visual programming for minors. According to the regulations, children's programming should not be overly commercialized, mature, or entertaining.
The regulations list 14 types of content that should not appear in minor-oriented programming, including: violence, terror, incitement to crime, promotion or introductions to video games, and publicity of child stars and sensationalization of celebrity children. Programming which must include banned content due to its purpose of promoting science, education, or serving as a warning, should include clear warnings in a prominent location.
The regulations require that advertisements may not use children under the age of ten as spokespersons. Advertisements for healthcare, drugs, health supplements, cosmetics, alcohol, plastic surgery, and online games may not appear on any channel or page dedicated to minors. Such ads are also prohibited from appearing before or after broadcasting of any children's programming.
The public may comment on the proposed regulations until September 23.
Editor's Note: In China, a minor is defined as anyone under the age of 18.
Keywords: online video content Internet programming television National Radio and Television Administration online gaming regulation youth
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