Hisense to Increase Investment in TD-SCDMA
Beijing Times, 10/24/08
Yin Shujun, assistant general manager of mobile phone manufacturer Hisense Communications, revealed yesterday at the Beijing P&T/Expo Comm China 2008 that Hisense has invested more than RMB 200 mln toward research and development of TD-SCDMA. Yin said further that at the end of this month, Hisense will launch its first TD-HSDPA 2.2M data card, delivering speeds approximately 6 times faster than the TD-SCDMA data cards currently available on the market. At the same time, Hisense is developing a TD-HSDPA mobile phone with an anticipated launch date set for the first quarter of next year.
Yin stated that Hisense is going to begin a comprehensive expansion of its investment in TD-SCDMA, while at the same time reducing its investment in GSM. The company currently holds approximately 10% market share in the CDMA mobile phone industry.
Editor's Note: At the 2008 P&T/Expo Comm China, Hisense unveiled two new TD-SCDMA handsets and one TD-HSDPA data card. For more background, please see "Hisense to Unveil TD-SCDMA Products", MD 10/20/08 issue.
Keywords: strategy Yin Shujun 2008 CDMA data card GSM Hisense market share P&T/Expo Comm China TD-HSDPA TD-SCDMA wireless 3G R&D
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