Giant Pays RMB 43M for TV Ad Time-Slot

CCTV.com, 11/18/08

In the bidding for CCTV's 2009 "Golden Resource Advertising Auction" held today, Giant Interactive (NYSE: GA) chairman and CEO Shi Yuzhu won the bid for the first time-slot after the "Evening News", for a price of RMB 43.3 mln. According to Cheng Chen, deputy general-manager of Giant Investment Co., Ltd., the company will feature commercials for healthcare products in this slot, rather than gaming commercials as originally expected by industry analysts.

Editor's Note: CCTV's "Evening News", which concludes each evening at 7:30, has some of the widest coverage and highest ratings of any of CCTV's programs.

Keywords: Internet TV advertising advertising auction bidding CCTV GA Giant Interactive Golden Resource Advertising Auction healthcare Shi Yuzhu television online gaming

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