Qiyi Launches Short Video Entertainment Channel

Tencent Tech, 6/08/10

On June 8, Baidu's (Nasdaq: BIDU) online video subsidiary Qiyi launched its new entertainment channel, featuring legally licensed short videos. Qiyi CEO Gong Yu said that the offering of short videos was a "special case," and did not represent a change in the overall direction of the company's services. Qiyi says it will promote the entertainment channel through Baidu's entertainment, video search, and Post Bar services.

Qiyi also began a partnership with Zhejiang Satellite TV. Under the partnership, Qiyi will receive online broadcast and redistribution rights to one of Zhejiang Satellite's self-produced titles, which will premiere on Qiyi. Gong did not disclose the cost of the deal.

Gong said that many first-time visitors to Qiyi come through Baidu searches, but that return visitors arrive mainly by typing in the Qiyi.com domain name.

Keywords: content Gong Yu Internet online video Baidu Zhejiang Satellite TV BIDU Qiyi

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily