Rumor: Kaixin001 Developing Targeted Ad System
Cnsoftnews.com, 7/28/10
According to an industry source close to Chinese social network site Kaixin001.com, Kaixin001 has finished internal testing of a targeted advertising system and will begin small-scale trials this week, to be followed by a full roll-out in late August if no problems arise.
The source, an advertiser who participated in trials, said Kaixin001 employees had already demonstrated the new system, which allows advertisers to target user groups based on age, gender and interests. Ads will then be pushed to either the user's individual homepage or specific pages.
Liu Qi, director of ad sales for Kaixin001, did not deny plans to release a new system but said that it is currently in testing and that the company still needed time before announcing any specifics regarding the launch date, pricing or plans.
Keywords: online advertising segmentation Internet Kaixin001 Liu Qi SNS
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