Baidu YouA to Launch Daily Life Search Advertising
Sina Tech, 9/03/10
Under the new strategy for its e-commerce platform YouA, Chinese internet company Baidu (Nasdaq: BIDU) will launch a "daily life promotion" platform, signaling the company's entry into daily life information services. The platform is already open to prospective partners, prior to an October launch.
GM Cai Hu of Baidu's e-commerce division said that the forthcoming platform will learn from users' searches to connect them with advertising partners. A spokesperson for YouA said that all of the business information provided through the forthcoming platform will be verified.
Keywords: online advertising Cai Hu e-commerce Internet YouA Baidu life search BIDU online search
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