Shanda Mall to Offer Virtual Items, Currency
DoNews, 11/24/10
Shanda Interactive (Nasdaq: SNDA) has announced that its B2C e-commerce platform, Shanda Mall, will begin selling virtual items and in-game virtual currency. Shanda Mall has been conducting closed beta testing for virtual item sales since October, and will go live in the near future.
Editor's Note: Shanda Mall currently offers movie tickets, game cards, and dynamic password authenticators. For more background on China's new virtual currency regulations, please see "China Regulates Virtual Currency Market" MD 6/26/09 issue.
Keywords: Shanda e-commerce Internet B2C virtual items virtual currency SNDA
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