Paipai.com Launches Rebate Channel
DoNews, 8/13/12
Tencent's (0700.HK) online auction site Paipai.com became the second C2C platform, after Hangzhou-based C2C & B2C e-commerce site Taobao, to set up a dedicated rebate channel recently. In a market dominated by Taobao, Paipai will rely on rebate offerings to siphon clients and market share from Taobao. Online shopping rebate site 51Fanli.com's cost-per-sale marketing has also become a target for e-commerce platforms.
Editor's Note: For more background on this topic, please see "51Fanli, Vancl Partner on Shopping Rebates" MD 7/27/12 issue.
Keywords: e-commerce Paipai Internet C2C Tencent 0700.HK reward online shopping rebate
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