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Ku6 Announces Gaming Video UGC Strategy

Sohu IT, 4/17/13

Shanda Interactive's online video subsidiary Ku6 (Nasdaq: KUTV) announced the launch of a new gaming video UGC strategy today. Ku6's gaming channel will feature recommended videos recorded and shared by gamers, alongside some Ku6-produced gaming video content.

Offerings will include videos of client-based games, mobile games, and browser games uploaded by individual gamers or gamer guilds, as well as live video feeds of gaming tournaments.

Ku6 will also produce "GG Ai Youxi," a weekly video magazine featuring attractive female presenters reporting on gaming industry news.

Keywords: Shanda Internet strategy online video Ku6 UGC KUTV online gaming

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