Mogujie Launches Open Platform

36Kr, 9/23/13

Hangzhou-based Juan Gua Network, operator of online shopping SNS site Mogujie, has launched an open platform site, open.mogujie.com. The platform targets B2C and C2C retailers on Hangzhou-based C2C & B2C e-commerce site Taobao and other sites, allowing merchants to synch Mogujie accounts with merchant e-commerce stores. Linking merchant stores with Mogujie allows for new product releases on Taobao and other sites to be automatically updated on merchant Mogujie pages. The site will also allow for merchants to recommend new products to users on Mogujie, as well as other application programming interface (API) integration.

Editor's Note: For more background on this topic, please see "Mogujie Tests Overseas Shopping Channel" MD 8/30/13 issue.

Keywords: e-commerce Taobao Internet B2C open platform Mogujie online shopping SNS Juan Gua

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