Suning to Launch Mobile SNS App 'Yunxin'

Tencent Tech, 10/29/13

Li Bin, VP of Chinese consumer electronics and home appliances retailer Suning's (002024.SZ) e-commerce platform Suning.com, revealed today that Suning will release a self-developed mobile SNS app, "Suning Yunxin," in advance of China's November 11 "Singles Day" e-commerce holiday. Yunxin will feature IM, voice, and group chat, and microblog sharing functionality.

From November 8 to November 11, Suning will hold its O2O shopping holiday, with Yunxin playing a major role in the promotion. Suning will also form a strategic partnership with YiChat ("Yixin"), the mobile IM app jointly developed by China Telecom (NYSE: CHA; 0728.HK) and Netease (Nasdaq: NTES), providing newly registered YiChat users with electronic coupons for Suning products.

Keywords: Yunxin e-commerce wireless mobile IM Suning 002024.SZ Li Bin Singles Day Suning Yigou mobile application B2C marketing

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