Huayi Brothers Invests in Movie Marketing Firm Magilm Pictures

DoNews, 11/17/16

Beijing-based movie marketing services Magilm Pictures Culture Media recently announced completion of approximately RMB 200 mln in Series D funding from Chinese film and TV production firm Huayi Brothers (300027.SZ). Funds will mainly be used for film production, marketing, and distribution business expansion.

Magilm Pictures' business includes film marketing, production, distribution, artist representation, and animation production and copyright operations. Its subsidiaries include production firm Jumo Pictures, film distributor Magilm Distributor, TV producer Juzhi Culture, talent agency Juxing Agency, and animation content firm Juxiang Cartoon.

Editor's Note: For more information on this topic, please see "Movie Marketing Firm Magilm Pictures Wins RMB 100 Mln Series C," MD 5/25/15 issue.

Keywords: M&A film funding television Series D Huayi Brothers 300027.SZ film production Magilm

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