China Mobile (NYSE: CHL; 0941.HK) is trialing B2C services. Users can access a 'Mobile Books and Music Club' via mobile phone or Internet and purchase DVDs, CDs, magazines and books, with payment being taken from their mobile phone account. Monthly maximum purchase is RMB 150. Trials are currently running only in Guangdong and Hubei, and will be extended to Hunan, Shanghai, Jilin, Tianjin, Zhejiang and Liaoning.
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