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CNNIC: China Internet Users Reach 210 Mln

Netease, 1/16/08

According to statistics from the China Internet Network Information Center (CNNIC), China's netizens had reached 210 million by December 2007, an increase of 73 mln year-on-year, and 48 mln more than the number in H1 2007. Internet penetration had reached 16% of the overall population. In addition, broadband subscribers had reached 163 mln and wireless Internet users had reached 50.4 million.

In 2007, China’s total number of rural Internet users grew by 127.7% to 52.6 mln.

China had 11.93 mln registered domain names at the end of 2007, increasing by 190.4% YoY, including 9 mln in the .CN top-level domain.

Regarding type of device used to access the Internet, the portion of Internet users who used a desktop computer to go online dropped slightly from 96.3% at the end of June 2007 to 94% at the end of December 2007, while that of users who used a notebook computer increased to 26.7%. There were 50.4 mln people using a mobile phone to access the Internet by the end of 2007, growing by 6.1 mln people from H1 2007. China's total number of Internet-accessible computers reached 78 mln by the end of 2007.

As for location from which Internet users accessed the Internet, 67.3% accessed from home, 33.9% from Internet cafes and 24.3% from work.

Online music was used by 86.6% of Internet users, making it the most commonly used Internet service in China. Search engines had a penetration rate of 72.4% among users. China had 152 mln search engine users as of the end of 2007. Online news had a penetration rate of 73.6%, with 154.5 mln users. Instant messaging had a penetration rate of 81.4, with 170.9 mln users. Blog users reached 49.3 mln and a penetration rate of 23.5%. China had 124.5 mln online gamers at the end of 2007, with the penetration rate 59.3%. Online video users reached 161 mln, with a penetration rate of 76.9%. E-commerce users reached 46.4 mln, e-payment penetration rates reached 15.8% to 33.2 mln users. Online stock trading services recorded 38.2 mln users, accounting for 18.2% of all Internet users. 10.4% of users made use of Internet for job hunting and 16.6% for online education in 2007.

Chinese Internet users spend an average of 16.2 hours per week online.

Keywords: Internet CNNIC statistics Internet users broadband subscribers broadband penetration wireless networking


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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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