Marbridge Consulting, 1/17/08
According to industry insiders, Focus Media's (Nasdaq: FMCN) online advertising business - Allyes, Dentsu, Boosen, and 5-6 other online advertising agencies have finalized an agreement to merge their digital marketing assets into one integrated online media agency, and will make an official announcement on January 22.
The new agency would reportedly account for nearly 80% of mainland China's online media buying.
The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.