Beijing Times, 1/22/08
Yesterday, CCTV International, the only official online mobile media source designated by the Olympic Committee, publicly opened bids for two new media marketing partnerships, seeking an "Exclusive CCTV New Media Olympic Sponsor" and an "Exclusive CCTV New Media Olympic Torchbearer Partner". Sponsors will enjoy a variety of privileges, including the exclusive rights to CCTV International web and mobile phone TV, the rights to the final five seconds of broadcasting time following new media segments, and brand usage rights.
mobile phone TV
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