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Kyocera Quits China Market

CCID, 1/30/08

Kyocera announced January 30 that it is pulling out of the Chinese mobile handset market. In 2001 Kyocera and Zhenhua Technology (000733.SZ) formed a joint venture, Kyocera Zhenhua Communication Equipment, to manufacture and sell mobile phones in China.

The joint venture's products focused on high-end camera and music phones, but competition from cheaper handsets meant poor sales. Attempts to rescue the situation with the launch of low-end phones failed due to the use of 3G standards - only 100,000 were sold in 2007.

At the end of March Kyocera will transfer its shares in the joint venture to Zhenhua and another Hong Kong-based firm at no cost, and also waive rights to RMB 57.6 mln in debts. Kyocera will then concentrate on the North American market.

Keywords: Kyocera withdraw Zhenhua Kyocera Zhenhua Communication Equipment mobile phone JV camera phone feature phone 3G low-end music wireless 000733.SZ


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