Giant Accused of Favoring Internet Cafe Players
Sohu IT, 3/21/08
Many users on the official forum for Giant Interactive's (NYSE: GA) game Giant are complaining of special privileges being given to Internet cafe gamers, claiming it is unfair to those playing at home. Some even claim this will cause under-age gamers to play in Internet cafes rather than at home.
In order to promote its eponymous online game, Giant is operating a partnership with Internet cafes which allows cafe-based gamers to have the name of the cafe tagged above their characters head; 25% extra experience points for killing creatures; double experience points for up to four hours two days a week, when activated by Internet cafe staff (other experience boosts will not apply during these periods); extra missions for teams of four or more gamers from an Internet cafe; unique in-game equipment that can be gifted by Internet cafe staff; and Internet cafe chat rooms.
Editor's Note: In addition to giving special privileges to players at Internet cafes, Giant also offers attractive commissions to internet cafe owners based on the number of gamers that sign up to play Giant and the average amount of credit each gamer buys for his account. For additional details on Giant's incentive plan for Internet cafe operators, please {encode="info@marbridgeconsulting.com" title="click here"} to contact Marbridge.
Keywords: Giant Interactive GA online gaming marketing Giant Internet Internet cafe
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