Baidu Streamlines Sales Structure
Sina Tech, 5/26/08
Chinese online search company Baidu (Nasdaq: BIDU) has announced changes to its sales structures in the south of China. Its Zhongshan and Foshan branches are being merged into Shenzhen to form a southern China sales center covering all three cities.
Since 2005, Baidu has being building up its own sales team in order to avoid paying resellers, with key agency arrangements in Beijing, Shanghai, Shenzhen and Guangzhou being shut down. According to one source, this new move is part of an effort to consolidate Baidu's direct sales strategy.
Keywords: corporate restructuring Baidu BIDU Foshan Internet online search Shenzhen southern China strategy Zhongshan reseller online advertising
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