Rumor: Baidu to Release New Ad System

Sohu IT, 9/05/08

Online search firm Baidu (Nasdaq: BIDU) is set to release a new advertising system called "Phoenix Nest".

According to an industry insider who has seen the new system, Phoenix Nest is comparable to Google's AdWords in terms of functionality. It provides a number of new functions including domain-targeted advertisements, keyword recommendation services, budget planning tools, lowest-price display, and round-robin advertisement display functionality. Reporting information generated for advertisers will include expanded information on statistics across a number of indicators.

A source at Baidu claims that the new functionality in Phoenix Nest will help solve the company's previous problems in providing sufficient data to advertisers.

Keywords: online advertising Phoenix Nest Baidu BIDU Internet online search

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