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Giant to Begin OB of ZT Online Re-release, 9/11/08

Shi Yuzhu, chairman and CEO of online game developer and operator Giant Interactive (NYSE: GA), has announced that public testing of the "ZT Online" re-release will start on September 27. In the next few months the company will focus on converting new users into loyal enthusiasts. Players of the older version of "ZT Online" will be issued RMB 100 in "wages" as part of a campaign to lure them back to the platform.

Shi Yuzhu claims his company has more than 500,000 players testing this re-release, and has close to 300,000 active users each day, with steady growth. He expects the game to have about 300,000 peak concurrent users (PCU) during its testing period.

Editor's Note: Shi Yuzhu has previously expressed dissatisfaction with Giant's development efforts, and is pushing internal staff to further improve software quality. This recent endeavor is intended as a final public test. Shi hopes to more closely emulate Blizzard's development process, with less pressure to make releases and a constant cycle of improvements to existing products.

Keywords: active users GA Giant Interactive Internet PCU Shi Yuzhu ZT Online online gaming


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