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Tudou Launches Revenue Sharing System

Sohu IT, 2/12/09

Chinese online video sharing site Tudou has implemented an advertising revenue sharing system that it hopes will avoid future problems concerning copyright infringement. Gary Wang, CEO of Tudou, stated that revenue sharing models are a viable alternative to copyright purchase models in dealing with "an ocean of video content". According to Wang, advertising revenue sharing not only allows content providers to receive economic benefits, but also provides them with promotional reach to Tudou's 13 mln unique visitors every day. Wang stated that it will be necessary to examine sales statistics to decide on the scope of revenue sharing, but that the company's system will provide content providers with approximately 10% to 30% of ad revenue.

Companies and groups currently participating in the revenue sharing system have all previously cooperated with Tudou, including Shanghai Film Group Corporation, Shanghai Dongfang Film & TV Business Company, Zhejiang Satellite TV, Suzhou Satellite TV, professional gaming network television channel NEPTV, as well as popular user-generated content creators.

Keywords: revenue share IPR Suzhou Satellite TV NEPTV copyright Gary Wang online video Shanghai Dongfang Film & TV Business Company Shanghai Film Group Tudou Zhejiang Satellite TV content provider UGC


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