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Taobao to Launch SNS Site

Sohu IT, 3/12/09

A recruitment notice from Chinese B2C and C2C e-commerce site Taobao has revealed that the site is currently seeking SNS product research, development, and operating staff to develop a new SNS product. A spokesperson for Taobao confirmed the news, stating that the SNS will focus on optimizing information sharing between buyers and sellers on Taobao, and improving community interaction. In addition, the SNS is likely to incorporate shopping-related gaming elements allowing users to become more knowledgeable about Taobao's purchasing process. Taobao will also gradually open up the platform to third-party applications.

Keywords: B2C C2C e-commerce Internet SNS Taobao online gaming Web 2.0

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