Online game developer and operator Sohu (Nasdaq: SOHU) announced today its new "Qibao plan" for domestic game developers to offer them marketing, technical, channel, and customer support resources and support. The plan first launched at the beginning of the year, and Sohu has already reached memorandums of intent with a number of game developers.
A spokesperson for Sohu Games said that Sohu was committed to providing more than six months of promotion for any products it agreed to represent, with investments in the tens of millions for public beta testing and promotion, not including Sohu's own portal matrix resources (the seven sites Sohu owns, including sohu.com, ChinaRen.com, 17173.com, etc.).
Sohu will abide by a policy of "three nots" – it will not push to invest in companies or acquire stakes in the companies; it will not make any demands regarding product launch dates in order to ensure the maturity of all products; and it will not decrease its post-release investments in the games once they have launched.