Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

The9 to Invest USD 50 Mln on Game R&D

17173.com, 3/29/09

On March 25, He Xudong, VP and general manager of R&D for Chinese online game developer The9 (Nasdaq: NCTY), said The9 is planning to invest USD 50 mln into in-house R&D efforts and the establishment of a 1,000-employee R&D team over the next three years.

Previously, The9 only had two online game development teams, no R&D center, and fewer than 30 R&D staff. The9 has expanded this to 200 at present.

He says The9 now has 5 project teams, and that the company's in-house developed game, Warriors of Fate, has entered closed beta testing in preparation for a planned Q2 public beta launch. Another self-developed MMORPG, Dragon Emperor, will be released afterwards. The9 has given its R&D center a relatively independent position, and self-developed games will be operated either jointly or through licensing agreements with other operators, with the R&D team receiving as much as a 20% profit split. The9 is taking inspiration for its games from traditional Chinese culture and history, with a focus on historical and martial arts-themed games.

Keywords: pipeline He Xudong Internet NCTY R&D The9 online gaming self-developed game Dragon Emperor Warriors of Fate

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports