Disney to Launch B2C Platform in China

Sina Tech, 3/30/09

Guenther Hake, senior vice president and managing director of Greater China for Disney Consumer Products and Walt Disney Studios Home Entertainment, announced today that Disney will set up an authorized B2C shopping site in China at www.xiaozhuren.com/Disney. The site will offer more than 5,000 authorized Disney products for sale.

"Xiao Zhuren" is an online shopping site run by Disney's partner of 17 years, Midway Enterprises, which previously sold a small volume of authorized Disney products. The more than 5,000 products now available include children's clothing, shoes, accessories, toys, pens and stationery, furniture, and electronic products, as well as Disney's popular 'Princess, 'Mickey,' 'Winnie,' and 'Cars' product lines.

Keywords: Guenther Hake B2C Disney Internet online shopping e-commerce

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