Sohu to Build Online Media Platform

TechWeb, 4/09/09

Charles Zhang, CEO of Chinese online portal and entertainment company Sohu (Nasdaq: SOHU), has stated that now that it has successfully spun-off its online gaming business for an independent listing on the NASDAQ exchange under the name Changyou (Nasdaq: CYOU), Sohu will place its core business focus on the creation of a mainstream online media platform. According to Zhang, by having an independently listed gaming enterprise, Sohu can not only strengthen its strategic media focus, but now also has more funds to support media industry development.

Zhang refused to reveal the company's investment in promoting its media platform, but stated that advertisements for Sohu are posted on over 1,000 buses in Beijing alone. Sohu's primary competitor remains Chinese Internet Portal Sina (Nasdaq: SINA).

Keywords: strategy Changyou Charles Zhang CYOU Internet online gaming online media portal Sohu

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