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Letao Lands USD 10 Mln Second-Round Investment

Securities Times, 6/04/09

Chinese online toy and shoe retailer Letao has landed USD 10 mln in its second round of funding, on top of the several million it received in the first round since its launch in April of last year. Currently two websites are under the Letao brand; Letao.com and Letaozu.com, online B2C retailers specializing in toys and shoes, respectively. Before 2005, Letao founder Bi Sheng worked at online search engine Baidu (Nasdaq: BIDU) as the company's marketing director and assistant to the president.

Keywords: apparel Letaozu B2C Baidu Bi Sheng BIDU funding Internet Letao second-round e-commerce

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