Alipay Launches Discount Coupons

Beijing Business Today, 6/10/09

Chinese third-party payment platform Alipay has introduced online shopping coupons covering more than 10,000 products, with merchants giving up some RMB 8.66 mln in profits in hopes of achieving more than RMB 100 mln in transaction volumes.

As of yesterday, Alipay members logged into the site can redeem their points for RMB 2, RMB 5, RMB 10, RMB 20, and RMB 50 coupons at a rate of 20 points to one coupon, usable as cash at purchase time.

A spokesperson for the promotion stressed that vendors would be able to decide for themselves for which products to allow customers to use coupons.

Alipay said it had yet to set a closing date for the promotion, and did not rule out the possibility of promoting internet-wide, large-scale coupons and other measures in the future.

Keywords: Alipay Internet third-party payment B2C e-commerce marketing online payment

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