Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Baidu Starts Transition to "Phoenix Nest"

Beijing Morning Post, 6/17/09

Online search site Baidu (Nasdaq: BIDU) quietly shut down part of its "Paid Search Ranking" last night and transferred a corresponding share of keyword management duties to its new system "Phoenix Nest". According to an internal notice to clients, the Phoenix Nest advertising system will gradually assume total responsibility for current advertising and keyword functions.

Baidu refused to divulge the timetable to transition from the "Paid Search Ranking" system, but industry sources say that the company is resolved to make conversion a speedy one.

Editor's Note: While Baidu's Phoenix Nest system will reduce the total volume of left-side sponsored links that appear together with natural search results, it will continue to offer at least the top three slots for paid results. The company has also remained cautious about committing to a specific time line or structure for the transition.

Keywords: online advertising Baidu BIDU Internet online search Phoenix Nest


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports