Goldcool, Shanda Cooperate on Zhu Hou

Shanda PR, 6/18/09

Shanda Online, a wholly-owned subsidiary of Shanda Interactive (Nasdaq: SNDA) announced that it has established a strategic cooperation with Shanghai Hongli Digital Technology (better known by its trade name, Goldcool Games), under which Goldcool will join Shanda's "Golden Land" program to facilitate the launch of its self-developed 2D Chinese-style MMORPG Zhu Hou Online. Zhu Hou Online is expected to start open beta testing on July 3, 2009.

"Golden Land" is Shanda Online's initiative to integrate its three core platforms, namely a digital content delivery system, a promotion-payment community system and a customer relationship management system, to provide services to third-party content providers based on a revenue-sharing model.

Keywords: Golden Land Zhu Hou Goldcool Hongli Digital Internet MMORPG open beta Shanda Shanda Online SNDA online gaming self-developed game

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