Tencent to Offer Paid Search Ranking Service
National Business Daily, 6/25/09
An industry source has disclosed that Tencent's (0700.HK) online search engine, Soso, is putting the final touches on a paid search ranking system to be launched this year.
According to the source, Tencent has enlisted numerous advertising agencies to seek out customers for the soon-to-be-released trial version. A document obtained by the National Business Daily shows the paid search ranking service will allow users to individually place, manage, and pay for cost-per-action advertisements. The new service will offer both search-based and content based ad.
While a spokesman for Tencent yesterday declined to comment on the rumor, another person with knowledge of the situation said Tencent's paid search ad rankings would not be determined simply by the amount of money an advertiser had bid, but also by how relevant the ad was to the search user's query term.
Keywords: online advertising 0700.HK Internet online search Soso Tencent
Sending
