Shanda, China Mobile Hold 3G Literature Contest
Sohu IT, 6/29/09
Shanda (Nasdaq: SNDA) online literature site Shanda Literature and China Mobile (NYSE: CHL; 0941.HK) value-added services (VAS) subsidiary ASPire Technologies will form a strategic partnership to jointly host the first "3G Original Fiction Exhibition," which will seek to attract creative fiction for the mobile phone by offering RMB 1000 per character for licensing rights.
Shanda Literature Wireless Co. said it also plans to use the RMB 80 mln sales platform of Shanda Literature to package and promote the large numbers of mobile fiction authors the company is expecting to attract with this initial competition.
Editor's Note: Shanda Literature Wireless president Qi Xiaoshi recently revealed that his company will launch a 3G wireless internet brand called ‘Moga,' but declined to provide any further information about the brand. After the competition stops accepting submissions, Shanda Literature will begin disclosing details. A domain name squatter revealed that Shanda Literature had purchased the domain name moga.cn in preparation for a launch in the near future.
Keywords: WVAS mobile literature Qi Xiaoshi Moga 0941.HK 3G Aspire China Mobile CHL Internet mobile phone online literature Shanda Shanda Literature SNDA mobile Internet mobile data Shanda Literature Wireless
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