Rumor: SARFT to Release Internet TV Regulations

National Business Daily, 8/04/09

Insiders have revealed that China's State Administration of Radio, Film and Television (SARFT) is preparing to issue a policy on Internet television, but declined to reveal the relevant details.

According to informed sources, SARFT has already sent orders for broadcasting authorities in Shandong, Guangdong and Sichuan provinces to investigate the local state of Internet TV manufacturing, to serve as a reference as SARFT drafts its policy. If results show widespread penetration of Internet television sets, SARFT may issue a more relaxed policy.

Furthermore, cooperation between Internet companies and television manufacturers has drawn the attention of SARFT. The relevant authorities have already contacted the three main providers of Internet television content: online media firms Sina (Nasdaq: SINA) and Sohu (Nasdaq: SOHU) and download software developer Xunlei.

The rumor has yet to be confirmed by SARFT.

Keywords: Internet policy television Xunlei download software Internet TV SARFT Sina Sohu broadcasting regulation

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