Baidu Announces x2C E-commerce Strategy
Sina Tech, 8/18/09
Li Mingyuan, GM of Baidu's (Nasdaq: BIDU) e-commerce division, announced the internet company's new, x2C-based e-commerce strategy at today's 2009 Baidu World Conference, as well as Baidu's new "Feng Ming (Phoenix Call) Plan," "Fangzhou (Ark) Plan," and "Bretton Woods Plan."
Li says the "Ark" plan and "Bretton Woods" plan primarily target the "C" (consumer) portion of Baidu's market; the former aims to create a complete online shopping experience, while the latter relates to Baidu's ongoing efforts to perfect the credit system for its "YouA" B2C platform.
The "Phoenix Call" plan is a portion of Baidu's x2C strategy, primarily targeting the "x" part of the equation. Under the plan, YouA will attract a number of online stores and individual brands, as well as enterprises capable of providing superior products and services.
Editor's Note: "Phoenix Call" primarily targets corporate clients, and will use a "flagship store" model to attract clients to set up shops on YouA. Baidu will provide a dedicated area for brands, as well as aid in providing promotional services. In exchange, it hopes to attract businesses providing a superior class of products and services for online users.
Keywords: x2C Li Mingyuan Baidu World e-commerce Internet strategy YouA B2C Baidu BIDU
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