Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

SARFT to Establish Copyright Watchdog

21st Century Business Herald, 11/11/09

The State Administration of Radio, Film, and Television (SARFT) plans to establish an organization to supervise the new media industry, with a particular focus on evaluating new media content "transaction prices" and the "tort value" in copyright infringement cases.

At the beginning of November, SARFT's legal department sent a task force to China Central Television (CCTV)'s online CCTV Network, Shanghai Media Group subsidiary SMG Broadband Broadcasting (SMGBB), and online video websites PPLive and PPStream, to conduct surveys with the goal of "standardizing new media licensing transactions." The task force's survey has already been completed, and the results are now being readied for publication. Among the task force's recommendations is that SARFT establish an organization to manage licensing transactions, and that it research and develop software to manage such transactions and sell the software to new media companies.

SARFT officials have said that the survey is still ongoing, and that no confirmed results are available for publication.

Keywords: policy regulation SMGBB Shanghai Media Group Internet television online video PPLive PPStream copyright CCTV SARFT legal litigation license IPR infringement


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports