Giant Pays RMB 49 Mln for TV Ad Time-Slot

Sina Tech, 11/19/09

State-run broadcaster CCTV's "Golden Resource Advertising Auction" of prime-time advertising slots for 2010 has attracted more than RMB 10.9 bln in bids, up RMB 1.71 bln, or 18.47%, over last year. Chinese online game developer and operator Giant Interactive (NYSE: GA) purchased first-choice rights to the third ad block for CCTV's Xinwen Lianbo ("Evening News") for RMB 48.9 mln. According to acting VP Cheng Chen of Giant Investment Co., Ltd., Giant will invest RMB 200 mln in TV advertising on CCTV. Other reports say handwriting recognition and e-reader manufacturer Hanvon Technology signed agreements for advertising slots during weather reports in November and December 2010, and for the prime advertising slot immediately after Xinwen Lianbo in July and August; no details were available regarding the amount of its bid.

Keywords: online gaming Cheng Chen Giant Investment Giant Interactive Golden Resource Advertising Auction TV advertising handwriting recognition television GA CCTV advertising auction Hanvon e-book bidding

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily