Baidu Post Bar Launches Interactive Marketing Product
CCID, 12/30/09
Baidu (Nasdaq: BIDU) Post Bar has launched a new interactive marketing product, "Baidu Lighthouse," that is designed to help companies gather customers in one spot in order to influence and guide their purchasing decisions. Using Baidu Lighthouse, companies can use videos, images, polls, and posts to interact with potential customers, communicate special promotions to the company's fans, and conduct online polls and product research. According to Baidu, this information can then be replied to or reposted by the customer, allowing for viral communication that amplifies the company's marketing efforts and increasing the company's effect on customers, as well as the effectiveness of its customer penetration and management.
China Mobile's (NYSE: CHL; 0941.HK) is one of Baidu Lighthouse's first customers, using the service to promote its 'Miguhui' mobile music festival. After adding the Post Bar's of over 30 of the hottest music artists, including Li Yuchun, Karen Mok, Wilber Pan, and Jay Chou to Baidu Lighthouse, in just two weeks since its launch, China Mobile's 'Miguhui' post bar has garnered 180,000 fans, accumulated over 600,000 visits, 200,000 replies, and over 200 mln page views.
Baidu Postbar has provided access to Baidu Lighthouse free of charge to more than 230 celebrities and media organizations.
Keywords: Baidu Post Bar online advertising China Mobile Internet Baidu online music CHL 0941.HK BIDU online community
Sending
