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Alibaba to Launch Wholesale Business in March

Sina Tech, 2/10/10

On March 1, Hangzhou-based e-commerce company Alibaba Group will launch, its first entry into online wholesale services, with the slogan "Taobao for shopping, 1688 for wholesale."

1688 will continue Alibaba's free registration and zero-cost store setup strategy for attracting vendors. The company plans to promote the new service with RMB 100 mln in ad buys on CCTV and other media outlets.

Editor's Note: For more background on this topic, please see "Rumor: Alibaba Purchases New Domain Name" MD 1/19/10 issue.

Keywords: e-commerce Taobao Internet wholesale Alibaba


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