Industry sources have reported that Tiansheng Media has renewed its exclusive three-year broadcast rights for the English Premier League football matches on the Chinese mainland, from 2010-2013, for approximately USD 50 mln. Contrary to earlier rumors that it won a RMB 100 mln bid for the rights, CCTV reportedly did not even participate in the bidding.
Editor's Note: For more background on the bidding, please see "CCTV Denies USD 18 Mln Football Broadcasting Bid," MD 1/20/10 issue.
English Premier League
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