Netease Tech, 01/11/11
Chinese mobile advertising optimization platform Guohead.com officially launched today. The platform provides free mobile advertising optimization tools (SDKs) for use by mobile application developers to maximize earnings by adjusting ad display rates, priority level, and other settings. Guohead.com integrates seven domestic and overseas advertising platforms for developers to choose from, as well as enabling them to place ads on a number of platforms. Guohead provides these services at no charge, instead earning fees from ad optimization and data services providers.
The seven participating mobile advertising platforms are: Madhouse, Wiyun, Youmi, Wooboo, AdChina, Casee, and AdMob.