Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

CBSi Acquires Three Vertical Websites

Sina Tech, 1/14/11

CBSi Consumer Group, which operates Chinese IT products portal ZOL (, recently completed acquisitions of three vertical marketing websites: fashion and cosmetics site, cosmetics and beauty products site, and dream interpretation site The three sites, along with existing CBSi property, will form the backbone of CBSi's women's vertical marketing group. GM Tang Hairong will lead the group of sites.

CBSi China president Wang Lu commented that with regards to its vertical marketing capabilities, the company is well positioned within the IT field, but lacks resources in the automotive and women's fashion domains. With the overheated automotive market driving up the price of acquisitions, CBSi has decided to restrict acquisitions to the women's fashion arena.

Previously, CBSi's properties in the women's fashion domain consisted of and Following the acquisition of the three new sites, will be split off and paired with to form CBSi's fourth group, targeted at regional consumers.

An industry source has revealed that CBSi's revenue target for each of the women's fashion group sites has been set at RMB 100 mln. Wang explained that this target applies not only to sites in CBSi's women's fashion group, but also to each of CBSi's other subsidiary sites. Rival vertical portals and have both already exceeded this figure, suggesting it is a realistic target for CBSi's sites as well.

Wang also revealed that in the future, the women's fashion sites will push to integrate consumer product information and e-commerce. CBSi is still considering whether to directly invest in e-commerce sites, or pursue this integration through partnerships.

Since entering the Chinese market in 2004, CBSi has acquired more than 20 Chinese websites in the fields of women's lifestyle and fashion, automotive, regional consumer marketing and other areas.

Keywords: vertical portal Haibao Kimiss 51jiemeng Tang Hairong 55bbs Wang Lu Internet lifestyle revenue target PConline ZOL Autohome OnlyLady KdsLife CBSi automobile female M&A


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports